Client: Draft Fantasy Football
Category: Web Development
Date: November 2018
The Challenge
Draft Fantasy Football needed a visually compelling and responsive landing page to attract new users ahead of the upcoming Premier League season. The key goal was to present the platform’s unique features—like draft-style leagues and auction formats—in a way that would immediately engage both new and returning fantasy football enthusiasts.
The Approach
Working from provided designs, we developed a clean, responsive landing page that delivers a seamless user experience across devices. My responsibilities included:
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Pixel-perfect implementation using HTML, CSS, and JavaScript
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Fully responsive layout optimized for mobile and desktop
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Component-based structure for easier future scalability
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Clear content hierarchy to showcase game modes and drive sign-ups
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Lightweight animations to boost visual interest without affecting performance
Result
The final landing page helped Draft Fantasy Football effectively highlight its core gameplay innovations, such as snake and auction drafts, and increase user sign-ups leading up to the season launch. The layout is conversion-focused, fast-loading, and easy to maintain, providing a strong first impression for potential players.
